From Struggle to Ironman to Chief Marketing Officer at Asé Pure Naturals


Hello, I’m Mitchell Cotthoff, and I want to share my personal journey with you. It’s a story that’s filled with highs and lows, unexpected twists, and relentless determination. It’s a story that shows how, no matter how tough the road gets, never quitting can lead to incredible transformation. My journey from battling alcoholism to becoming an Ironman triathlete and now Chief Marketing Officer at Asé Pure Naturals is a testament to the incredible power of perseverance. It’s a story that I hope will inspire you to keep going, no matter the obstacles you face.

A Rocky Road to Recovery: My journey began in the darkest of places – battling alcoholism. Addiction is a relentless force, one that can make you feel like there’s no way out. But I decided to confront my demons head-on. I sought help and the support I needed to finally break free from the cycle that had held me captive for far too long.

Discovering the Triathlete Within: My journey didn’t stop with sobriety. I found something extraordinary in the world of triathlons. Becoming an Ironman, a title earned by completing a grueling 140.6-mile race consisting of swimming, biking, and running, was a monumental challenge. The training demanded everything I had, both physically and mentally. It was a test of endurance, a true battle of the human spirit, and a journey that revealed to me the depths of my own resilience.

The Quest for Healthy Recovery: As an athlete, I soon realized the paramount importance of recovery in my pursuit of peak performance. The physical demands of triathlon training are unforgiving, and I needed effective sports recovery solutions. I began seeking alternatives to conventional recovery methods and started experimenting with natural products.

A Game-Changing Discovery: During my Ironman training, I stumbled upon Asé Pure Naturals topical Muscle Gel roll on. I had tried natural recovery products before, but this one was different. It delivered results that were nothing short of remarkable – faster recovery, reduced pain and inflammation, and the ability to push my limits further than ever before. It was a noticeable game-changer.

From Athlete to Advocate: I knew I had to be part of Asé Pure Naturals, a company committed to creating natural sports recovery products. With my background in digital marketing, I saw an opportunity to make a difference, to help people, especially athletes like myself, continue doing what they love. Being a triathlete isn’t just about sports; it’s about therapy, mental health, and pushing one’s limits.

 A Life Transformed: Today, I stand before you five years sober, in a loving relationship with the person of my dreams, and in my dream job as Chief Marketing Officer at Asé Pure Naturals. My life is a testament to the fact that no matter how dark things may seem, there is always hope, and there is always a chance for transformation.

Passion for the Journey: My role as Chief Marketing Officer at Asé Pure Naturals isn’t just a job; it’s my calling. It’s about sharing the life-changing benefits of natural sports recovery with a community that understands the value of resilience and determination. It’s about helping athletes expand their boundaries, both physically and mentally, and providing them with the tools to do so.

Conclusion: My journey, from the depths of struggle to the heights of becoming an Ironman and Chief Marketing Officer at Asé Pure Naturals, is a testament to the incredible strength of the human spirit. I share my story with you, not as a tale of triumph over adversity, but as a beacon of hope. It’s a reminder that no matter how challenging life becomes, when you show up for yourself and never quit, life has a way of rewarding you in ways you never imagined. So, keep pushing forward, keep believing in yourself, and never give up on your journey of transformation. Remember, there is always hope, and brighter days await those who persevere.

With unwavering determination,

Mitchell Cotthoff

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